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An empty boardroom high above Dubai at blue hour, amber lights over a long walnut table, the city's towers beyond the glass.

Software company · Management & marketing consultancy · Dubai

Software, maxed out.

ASC builds AI-powered software for your business, advises the people who run it and researches the market it sells into — and, with bitcoin on our own balance sheet, shows companies how to hold a reserve with rules.

  1. 01AI Software
  2. 02Management Consulting
  3. 03Marketing Research
  4. 04Bitcoin Treasury

Portfolio

Four rooms.
One company.

The operation comes first: software we build, companies we advise, markets we research. Behind it sits our own bitcoin treasury — and the research and education it feeds.

  1. A long data-centre aisle, black racks dotted with amber status lights receding into blue haze.

    01 Room 01 · The Engine Room

    02 Software company

    AI-powered software
    for your business

    Not another subscription you bend your company around. We build cloud-native software around how you already work — and put AI where it saves hours, not where it makes headlines.

    • AI agents & copilots Assistants that answer from your own data, with sources
    • Analytics Dashboards and forecasting across operations and reserves
    • Automation & integration ERP, CRM, banking and exchange APIs, joined up
    • Crypto & on-chain Wallet, payment and smart-contract integrations, built to audit
    How we build
  2. 02 Room 02 · The Boardroom

    02 Management consultancies

    Management consulting
    for the AI era

    We sit with founders and leadership teams to decide what to change, in which order and how to measure it — then stay until it runs. Strategy that ends in a working process, not a slide deck.

    • Strategy & operating model Where to play, how to organise, what to stop
    • AI adoption Which work AI takes over — with governance, training and numbers
    • Digital transformation Processes, systems and data rebuilt around the business
    • Growth & market entry Setting up and scaling in Dubai, the Gulf and Europe
    Talk to the partners
  3. Blank paper cards in a careful grid with colour swatches and a pencil on a walnut desk under an amber lamp.

    03 Room 03 · The Studio

    03 Marketing research · led by Roman Ulko

    Marketing research
    & web design

    Research first, then design. We find out what your customers search for, compare and decide on — with AI reading the market at a scale no survey can — and build the site, the brand and the campaigns around exactly that.

    • Marketing research Market, customer, pricing and competitor studies
    • AI market intelligence Reviews, searches and social signals read and summarised continuously
    • Web design Fast, accessible websites and web apps — like this one
    • Brand & campaigns Identity, content and performance marketing
    Brief us
  4. 04 Room 04 · The Vault

    04 Led by Andreas Stele

    Bitcoin Treasury,
    Research & Education

    A reserve with rules, and a team that understands it. We run our own bitcoin treasury, publish the research it teaches us, and train the people who run theirs.

    • Treasury strategy Policy, mandate, risk scenarios and reporting readiness
    • Research Market notes and deep dives on bitcoin as a corporate asset
    • Professional education Briefings, board workshops and programmes for finance teams
    Our own treasury

Software

Built for one business.
Yours.

We have the tools to build software for anything. With AI at our side we write in every language and ship to every device — from the watch on your wrist to the screen in the boardroom.

  1. 01ScopeOne workflow, one measurable outcome.
  2. 02PrototypeWorking software on your real data, early.
  3. 03BuildCloud-native, secure, integrated with what you run.
  4. 04RunMonitored, improved, and yours to own.

One rule · every language

  • iOS
  • Android
  • Web
  • macOS
  • Windows
  • watchOS
  • tvOS
  • Linux
  • Cloud
  • APIs
  • Smart contracts
Illustration — figures are examples.

Bitcoin treasury · our own

We hold
what we teach.

Next to the operation, ASC is a bitcoin treasury company. Our reserve sits in bitcoin on our own balance sheet, governed by the same kind of policy we write for clients. Every framework we teach has been run on our own money first.

  • Skin in the gameWe live with the volatility, the custody choices and the audit questions — not in theory, every quarter.
  • A living case studyOur own treasury is the first case in every course and every research note.
  • Rules before convictionConviction is not a policy. We show how to write limits, roles and reviews that hold in any market.
ASC treasury · ledger
Reserve asset
Bitcoin
Held by
ASC Digital, on balance sheet
Governed by
A written treasury policy
Horizon
Long term
Rule
We teach nothing we don’t run

The plan

Research leads.
Advice pays.

A flywheel, not a funnel. What we learn from our own treasury becomes research; research becomes teaching; the people we teach become clients; repeated client work becomes software. Each turn makes the next one cheaper.

  1. Hold
  2. Research
  3. Teach
  4. Advise
  5. Build
  1. 01Now

    Hold & research

    Run our own bitcoin treasury and document everything: policy, custody, accounting, the hard quarters. Publish research notes for founders and finance teams.

    Earns Research subscriptions · credibility

  2. 02Now

    Teach

    Turn the research into executive briefings, board workshops and a professional programme for finance and treasury teams — in English and German.

    Earns Course and workshop fees · a trusted audience

  3. 03Next

    Advise

    Sell the knowledge as consultancy: treasury policy, risk scenarios, reporting readiness and counterparty due diligence — fixed-scope projects first, then retainers for quarterly reviews.

    Earns Projects · retainers

  4. 04Later

    Build

    Package what every client needs into software — treasury dashboards and an AI copilot on their own data — built by our own software team and sold through our consultancy.

    Earns Software subscriptions · consulting projects

Professionals at walnut tables in an executive seminar high above Dubai, a presenter in silhouette by the window.

Education & research

Understand it
before you hold it.

Bitcoin on a balance sheet is a decision for people who understand it. Andreas teaches founders, boards and finance teams what it is, how it behaves, and how companies govern it — using our own treasury as the case.

  • Executive briefingHalf a day for founders and leadership teams
  • Board workshopGovernance, risk and reporting for directors
  • Professional programmeSeveral sessions for finance and treasury teams
  • Research notesWritten analysis for clients, on a regular schedule

Education and research, not individual investment advice. ASC does not hold, custody or trade client assets; regulated services stay with the licensed providers you appoint.

Hard money needs clear rules. Smart software needs clean data.

Team

Three partners.
All in Dubai.

Andreas Stele
Manager · 04 Treasury & Education

Andreas Stele

Founder & Manager

Entrepreneur and investor. Founded ASC in 2021, runs its bitcoin treasury and leads professional education and research.

Roman Ulko
03 · Research & Web

Roman Ulko

Partner · Chief Marketing Officer

Leads web design, brand and marketing research: sites and campaigns built on what customers actually look for.

Timo Kont Kontson
Sales

Timo Kont Kontson

Partner · Sales Officer

Your first conversation with ASC. Timo scopes the project, puts the right partner on it and stays your contact throughout.

Start a project

Tell us the goal.
We’ll pick the stack.

Treasury, education, software or web — or all of it. Start with a call; Timo will put the right partner on it, in English or German.

Call
+971 58 533 9254
Write
info@ascdigital.net
Visit
Office E-33, Al Quoz First
Dubai, U.A.E.